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ALEX BRAGA straddles many words: he is a musician, a conceptual artist and an inventor, an enterpreneur.
But regardless of the hat he is wearing, his goal remains the same: “to find the infinite inside the finite boundaries of our world”.
He is recognized as one of the most innovative figures in the intersection of music and artificial intelligence, known for his ethical and sustainable approach to technology. In 2024 he was mentioned in the Dizionario Enciclopedico Universale della Musica e dei Musicisti (DEUMM), the new Universal Ecyclopedic Dictionary of Music and Musicians, one of the 4 worldwide music Encilopedias that are considered the reference for musica academia and music studies.
With the help of professors Francesco Riganti and Antonino Laudani from Roma Tre University, he developed A-MINT, an adaptive artificial intelligence ecosystem that works in real-time and interacts with the artists both on audio and visual parameters.
SPLEEN MACHINE (2020), the debut album produced by electronic music legend Robert Lippok, has been released on 7K!, the boutique subsidiary label of the prestigious Berlin based !K7. SPLEEN MACHINE has been nominated by Rolling Stone magazine as one of the best 10 albums ever made by A.I. artists alongside such artists as Holly Herndon.
Spleen Machine AV show was presented in prestigious festivals and venues in Europe, including Ars Electronica, Mutek, Sonar, RomaEuropa, Centre Pompidou, Rothko Center.
With this amazing AI and his musical flair, Alex creates his own production while scoring soundtracks of art movies like the international gem FLESH OUT or INSIDE DALÍ, the official worldwide immersive exhibition of the spanish Maestro, that premiered in a magnificent and majestic cathedral in the center of Florence, Cattedrale Dell’Immagine, and that now travels the world.
Alex was then selected to represent music and metaverse in the international super selling Exhibition “Ipotesi Metaverso” at Palazzo Cipolla (April - July 2023). alongside such artists like Refik Anadol and Pak. Here debuted the new chapter of his work, the multimedia project Automatic Impermanence, which was presented as an art installation and "Beta" performance.
A full immersive performance together with a new full length record was launched in 2024. Automatic Impermanence, produced by Robert Lippok, a stunning and lucid snapshot of our dystopian times, were technology, humans and future are the centerpieces of a possible new perspective for tomorrow, fiercely vibrating between the edges of fulfillness or destruction that challenges the audience to find the “infinite within the finite boundaries of our world”.
The Automatic Impermanence project confirms the artist's decades-long commitment to fight for a healthier, cleaner and more conscious world through music, culture, technology and education.
Automatic Impermanence first live performance underwent a major environmental impact assessment that lays the foundation for the new model that should be implemented at all live events, marking another fundamental step in the collaboration between the artist and the sustainability scientist Vienna Eleuteri, fostered by CONNECT4CLIMATE program.
Dr Eleuteri with the help of professor Adriana Del Borghi from University of Genova and Tetis Institute, submitted the world's first Environmental Product Declaration, a new open protocol as international benchmark, a unique approach in terms of methodology because it analyzes not only carbon footprint but also other fundamental metrics (soil, water and general ecological footprint).
With Automatic Impermanence the Artist is also trying to experiment a different and more sustainable way to spread music and art. Free from Record Labels and streaming platforms: music is not for sale, it is not a product, it is not available in websites and platforms that exploits data and humans as products, because this creates one of the strongest forms of consciousness pollution.
Automatic Impermanence is available to experience live, as an installation or a performance, and on the very few DECENTRALIZED platforms on the web that contribute to create a more conscious digital world instead of a world of frustration and exploitment.
With Automatic Impermanence Alex Braga is closing a circle that starts on the edge of futuristic technology and leaps forward to find a new start in the only possible solution : our humanity, or what is left of it, to be protected and fostered with every possible effort, for a new sustainable Now.
Alex is also the Artistic Director and curator of ARTS FOR FUTURE FESTIVAL in Florence and Music4Climate, the program of WorldBank/UnitedNations to promote awareness on climate change through music.
During the 2019 pandemic, Braga founds A-LIVE: a new universe for an interactive music streaming platform. With the PHYGITAL STAGE, A-LIVE revolutionizes live events, expanding its horizons through the shared experience between the audience in presence and the one connected online. Today, A-LIVE continues in driving innovation through the music industry exploring the new frontiers of sustainability and blockchain technology.
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